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The Untapped Volunteer Reservoir
From Working Together: Community Involvement
in America, A Summary of Recent Research Findings from a project
commissioned by The League of Women Voters and conducted by Lake Snell Perry
& Associates and The Tarrance Group
The survey and focus groups show that there may be a substantial pool
of potential volunteers who want to be more involved in community activities
and issues, including a significant share of people who are not currently
involved in community issues and activities but would like to be involved.
A desire for increased involvement is particularly prevalent among Hispanics
and young people. Given demographic trends, this provides encouraging news
for organizations and groups that require a steady stream of new volunteer
participants. Key findings on the untapped reservoir include the following:
- Contrary to conventional wisdom, Americans do not want to withdraw
further from community life. A quarter of Americans (27%) are currently
involved in community activities and issues, and would like to be more
involved, a quarter (28%) are involved and are satisfied with their level
of involvement, and a fifth (19%) are not currently involved, but would
like to be. In all, just under half of all Americans (46%) say they would
like to be more involved in their communities, including nearly a fifth
(18%) who say they would like to be much more involved.
In contrast, fewer than one in twenty (4%) say they want to be less involved.
- Generational patterns in desire for community involvement run counter
to conventional wisdom and suggest that America may be entering an era
of increased rather than decreased community involvement. Younger adults
are not significantly more disengaged from civic life than most of their
older counterparts and show a greater desire for additional involvement
than older Americans. A majority (51%) of people under 30 would like to
be more involved, including a fifth (21%) who are not currently involved.
In all, a fifth (21%) of all adults under the age of 45 and an equal share
of 45 to 64 year olds (20%) are not currently involved in their
communities but say they would like to be involved. The desire
for increased involvement drops among seniors age 65 or older - just 32%
would like to be more involved, including 14% who are not currently involved.
- As the U.S. becomes increasingly multi-racial and multi-cultural, a
desire for increased involvement among African-Americans, Hispanics, and
Asian-Americans provides additional good news about the future of community
involvement. African-Americans (53%), Hispanics (58%), and Asian-Americans
(50%) are more enthusiastic than whites (43%) about increasing their level
of community involvement, including 21% of African-Americans and Hispanics
and 23% of Asian-Americans who are not currently involved in community
activities and issues but would like to be more involved. Just
19% of whites are not currently involved, but would like to be.
- Targets for organizations that want to increase involvement are of
two types - those who are currently involved and want to be more involved
(27% of the population) and those who are not currently involved, but desire
involvement (19% of the population). The demographic composition of the
two target groups is shown in Table Three below. The first target group
- which tends to feel that they can make a difference in solving community
problems but also feels very pressed for time - includes younger college
educated people, people with kids over age 6, people with annual incomes
over $40,000, and people who have lived in their community for 6 years
or more.
The second target group - which tends to have lower levels of confidence
in their ability to make a difference in solving problems, lower levels
of trust, and includes irregular voters - is more male than female, has
some college education but not a college degree, includes African-American
men and Asian-American women, dads, parents with children under 7, and tends
to be more secular than religious.
Table Three: The Demographic Composition of the Untapped
Reservoir
| Group One: People who are currently involved In community activities &
want to be more involved tend to be ... |
Group 2: People who are not currently involved in community activities
& want to be more involved tend to be... |
| Women |
Men |
| Under 45 |
Under 45 |
| College graduates |
Some college, no degree |
| Hispanics |
African-American men |
| Unmarried under 45 |
Married under 45 |
| Parents of kids over age 6 |
Parents of kids age 6 and under |
| Mothers |
Fathers |
| Working women |
Homemakers |
| In households with yearly incomes over $40,000 |
Renters |
| Attenders of religious services at least weekly |
Very infrequent attenders of religious services |
| Group 1 is 27% of the population. Group 2 is 19% of the population. The
other 54% of the population either wants their level of involvement to stay
the same (49%) or to be reduced (4%) or say they don't know how involved
they would like to be (1%). |
www.vcn.bc.ca/citizens-handbook
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