Books on Publicity & Media Advocacy
How You can Wage an Effective Publicity Campaign without Going Broke
Michael Levine, Harper Business, NY, 1993.
his is not P.R. for guerrillas, but P.R. for people
with no money. Citizen and public interest groups can benefit from this
chatty but thorough book. Levine shows how to get publicity by coming up
with ideas that engage the press. The first of his Ten Commandments for
Dealing With Media is, "Never be boring. Never!"
Promoting Issues and Ideas:
A Guide to Public Relations for Non-profit Organizations
Public Interest P.R., The Foundation Center, New York, 1987.
oo many worthwhile efforts go unnoticed because citizens
fear the media, or fail to grasp what makes news. Promoting Issues
can help overcome this problem. You would be wise to
compliment this book with a do-it-yourself manual published in Canada,
such as Michael Ura's Making the News, A Guide to Using the Media
, published by the West Coast Environmental Law Foundation.
Get the Facts on Anyone
Dennis King, Arco, 1999
ood for US citizen investigations into politicians and corporations. Would be investigators might also consult Steve Weinberg's, The Reporters Handbook, An Investigator's Guide to Documents and Techniques
. In Canada, the best book is Steven Overbury's, How to Research Almost Anything.
Matthew's Media Directory
very expensive periodial that lists the names and direct phone numbers for key people at every newspaper, radio and TV station in Canada. Copy relevant parts at the public library. Essential for making personal pitches.
Media Advocacy and Public Health
Lawrence Wallack et al, Sage Publications, New York, 1993.
asily the most sophisticated book on tapping
the media. Wallach and his co-authors show how citizens' groups can take
action through the media that will nudge governments into "doing the
right thing". If you're serious about achieving public policy objectives,
get this book. Five Stars.
Making the News, A Guide for NonProfits and Activists
Jason Salzman, Westview Press, 1998
pithy, easy-to-use handbook on working the media.
Salzman based the book on interviews with media-savvy activists and 25
The Citizen's Library / Part 3-3
The Citizen's Handbook / Charles Dobson / www.vcn.bc.ca/citizens-handbook