Bees can serve as a vehicle for bringing people together in contemporary society. We dont have to be pawns of the marketplace. Instead of buying a product, we can organize a bee to make it.
Consider this example from Vancouver. Every year on a Sunday afternoon in the first week of December, a group of women get together to make Christmas crackers. They could easily go out and buy Christmas crackers but this provides an excuse to spend time seeing friends, meeting friends of friends, and sharing stories. The first time the event was held a few women were skeptical and made fun of the project, but they attended anyway and quickly became engaged in the intricacies of cracker manufacture. The event has become surprisingly popular. Everyone who is invited shows up even those without a shred of craftiness and everyone wants to do it again next year.