You live in a small town. You hear that Walmart is planning to set up a
mall. You want to start an anti-mall campaign. You need to find a set of
resources to help start the campaign.
A nonprofit society working in an urban neighbourhood is concerned about a downward trend in the area. The neighbourhood is an ethnically diverse community with low to middle income groups and mixed age groups. The neighbourhood includes a school, a community centre, a community health clinic, and a range of small businesses. There has been an increase in the number of break-ins and attempted arsons directed at some of the businesses and the school within the past year. Meanwhile, the community centre has noticed a decrease in its use of services by residents, and the health clinic has noticed an increase in drug-related health problems. Recently, the local newspaper published a story about the situation, labelling the neighbourhood as one in transition.
The nonprofit society wants to start a community storefront on the main street to offer more opportunities for its residences, but it has no preliminary idea about what the community storefront should do exactly. It also lacks the resources and capacity to handle the project on its own. Therefore, it is asking for help from nearby community groups.
Design an Internet strategy that is appropriate for your team role. Pay attention to the following issues:
What is the purpose? Who is the audience? What will the website look like? What components will it have? Who will design it? Who will maintain it? Where will it be located? How will you engage your group and community in the process and the outcome?
Team One -- You represent a small community-based nonprofit society.
[The annual budget is $100,000.] [The society is staffed an executive director, a program director, and a part-time administrator.] [The society is governed by a board of directors and has the support of an active group of volunteers.] [The society has 50 active members.]
Team Two -- You represent a regional coalition of community-based groups.
[The annual budget is $100,000.] [The coalition is staffed an executive director, a caucus co-ordinator, and a part-time administrator.] [The society is governed by a board of directors and is supported by an active group of volunteers.] [The coalition has 50 active community groups.]
Team Three -- You represent a special issue advocacy group.
[The annual budget is $100,000.] [The advocacy group is staffed an executive director, an advocate co-ordinator, and a part-time administrator.] [The advocacy group is supported by an advisory group and an active group of volunteers.]